Overview

I am a qualitative researcher and brand strategy specialist with 20 years' experience in the industry, working across commercial sectors ranging from finance to media & broadcast through to retail, utilities and technology.

Services

Skills/ services:

• End to end project management
• Proposal writing
• Discussion guide development
• Stimulus development
• Digital community set-up/ onboarding & uploading
• Moderation
• Facilitation
• Download & analysis
• Reporting
• Debrief presentation

Key Clients:

• Healthcare: Bupa, NHS
• Media & broadcast: Audible, UKTV, BBC, Channel 4, Paramount
• FS: HSBC, Aviva, Capital One, Barclays
• Retail & FMCG: M&S, Sainsbury's, Tesco, Diageo, Etsy, Avon
• Utilities & services: British Gas, Post Office
• Tech: Meta, ClearScore, Amazon

About

I have run a wide spectrum of projects including; creative/programme development, digital proposition/concept development as well as commercial ethnography studies exploring consumer behaviours and attitudes through to brand positioning pieces and product/ service UX studies. I thrive on multi-market briefs and the opportunity to employ mixed methodology research strategies.

My offer:

Building relationships

• Reliable counsel for insight managers and stakeholders, balancing rigour, diplomacy and
• Strong business acumen.
• Extensive portfolio of client relationships across UK, Europe and beyond.

Solving problems

• Always offer creative, yet pragmatic approach. Considers research problem holistically
• To make compelling, cost-efficient recommendations.

Crystallising findings

• Delivers evidence-based answers to business questions.
• Weaves together primary
• Research with wider market insight. Clear and authoritative presenter.

Business development

• Lead competitive pitches and proposal dev
• Develop and nurture account relationship
• Run 4 different accounts across FS and utilities at Sparkler

Specialisms

• Commercial ethnography
• Brand & comms evaluation and strategy
• User Experience
• Multi-market, international research
• B2B & B2C
• Brand consultancy/ strategy