Overview

Independent consultant specializing in quantitative research, helping brands transform consumer feedback into impactful marketing initiatives through storytelling and data-driven insights.

Services

FRACTIONAL INSIGHTS LEADER – Fill short-term gaps or add a part-time insights leader to your team to design, manage, and implement research projects of any scale. Specialties include Segmentation, U&A, Max-Diff, Conjoint, Consumer Decision Tree, Idea Screening, Concept/Packaging Testing, and Volumetric Forecasting.

KNOWLEDGE BASE REVIEW – Leverage a comprehensive review of your existing consumer research and data sources to identify gaps and/or translate existing information into clear, actionable business answers.

ELEVATE INSIGHTS WITH ADVANCED ANALYTICS – Quantify consumer needs and uncover opportunities by revealing subconscious decision-making through choice-based methodologies.

STORYTELLING IN QUANTITATIVE REPORTS – Get support in pinpointing the “so what” and translating complex data into actionable insights for your business.

About

Nadia Antropova is an insights and strategy leader with a decade of experience transforming complex data into actionable insights that drive innovation, brand positioning, and portfolio optimization for Fortune 500 brands. As a former VP at Dig Insights, Nadia led the company’s UK expansion and spearheaded global projects that accelerated enterprise-wide adoption of their SaaS platform. Now running her own consultancy, she empowers companies to build customer-centric strategies and champions the adoption of technology and advanced analytics within market research. Certified as an Executive Coach, Nadia is passionate about developing talent, fostering growth, and building collaborative teams.