Overview
In China and Japan, we help clients find certainty with local expertise and in-depth analysis. Offering end-to-end qualitative research, from recruiting hard-to-reach participants to delivering strategic reports, we also capture local trends via desk research for illuminating insights.
Services
In China and Japan, we offer these services:
- Consumer recruitment or experts
- Project management: in-depth interviews, focus groups, online ethnography, offline ethnography
- Moderation in local languages
- Cultural insights: trend research, semiotics support
About
After four years full-time as a researcher/brand strategist at two London agencies plus four more years freelance, working with the world's leading brands, I founded Certain People in 2025.
Personally, I am an international soul. I learned different languages, traveled everywhere, lived in many places, and still split my life across three countries. I studied sociology and was a lifestyle journalist. I am interested in culture and like to take an analytical approach to observe it. Needless to say, I am interested in business and commerce - brands, for sure. I published a Chinese book in 2014.
