Overview
A B2B and B2C insights agency focusing on market, brand and product research. I founded the business in 2024 after more than 25 years in agency and client side roles to offer a more personal and agile service to clients.
Services
After spending over 25 years working in insights leadership roles in clientside businesses like the BBC and Virgin Media, and large insights and consulting firms such as Ipsos, Nielsen, Analysys Mason and Gartner, I set up Lucent Insights to focus on the things that I believe matter most to clients: understanding their business, maintaining strong commercial focus and building relationships based on trust.
The approaches and tools matter, but the end goal has to be delivering something of value which helps clients understand their customers better and make informed decisions about what to do next with their market, brand or product. What I enjoy most is tackling a challenge head on with a creative mindset, recognising there's a variety of ways to describe, analyse and solve a problem. Asides from quant and qual primary research approaches, I've used market size modelling, behavioural data analysis, clickstream data, price and product databases, competitive analysis and AI tools to help clients understand their challenges and make decisions.
The other great thing about being independent is leveraging the great network of partners I've built over the years. Being able to pool expertise and resources is a real differentiator vs. larger agencies and consultancies.
About
I live in SW London with my family and love sport, particularly football. I'm an assistant manager for my son's football team and proud to have been involved with the same group of boys and parents for the last 12 years. My passion for grass roots football extends to holding a season ticket at my local club, Hampton and Richmond FC, who operate in the dizzying heights of English football's 6th tier!
I'm a keen runner and a big advocate for running as an aid to both physical and mental health. I'm also a Certified Member of the MRS and an MRS Mentor.
