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Overview
Callie has worked in qualitative research since 2007, and has spent time within agencies including davies+mckerr and 2CV, and as a independent. Prior to this Callie was a planner within creative agencies including Leo Burnett/Arc and TBWAGGT.
Services
Qualitative researcher from a strategic background with depth of experience across multiple sectors, methodologies and approaches.
Available for freelance, consultancy and contract work. Happy working within a team/office or remotely, or hybrid.
- Qualitative and integrated research
- Creative, brand and comms
- Exploratory and strategic research
- Proposition and territory development
- NPD and innovation
- Commercially focused: FMCG, telco, retail, media, tech, entertainment, also social purpose, third and public sector experience