Overview
Innovative research, smart insight and sound strategic guidance that helps brands connect with audiences and achieve the change they need to succeed - and stay successful. Tidy thinking in a messy world.
Services
I am an innovative, problem solving researcher with a proven track record for developing and implementing new ways to understand the way people experience the world, how they think and what makes them do the things they do
I am an insight fiend who is fascinated by the messy complexity of human life. I am a restless perfectionist who is driven by the desire to uncover a new perspective because it's fun, interesting and where competitive difference and 'edge' can be found for clients
I am an award winning human strategist who connects the audience reality with the objectives of a business in order to develop plans and actions that will bring and maintain success.
I am expert in brand, communications, innovation, audience understanding, UX / CX
I have 25 years of experience across most sectors - including financial services, health, technology, media and FMCG
I am a FMRS and have won 13 major insight and marketing awards for innovative thinking and delivering client success
I am a behavioural scientist, an observer of life and truly source agnostic when it comes to making sense of the marvellous mess of human existence
About
I have a degree in medicine
I worked in clinical medicine for 5 years - specialising in psychiatry
I have been and agency side research, insight and strategy consultant for more than 2 decades
I am fascinated by people