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Qualitative Research Specialist, Annabel Price

Overview

Freelance qualitative research specialist with over 25 years experience running audience qual research projects from start to finish. TV, radio, print media, online. BBC, ITV, C4. Content, branding, channel development. Depths, focus groups, deliberative, in person or online.

Services

25 years + experience running research projects for broadcasters and publishers with particular expertise in TV content development and harder to reach specialist consumers e.g. classical music lovers and theologians.

Full service qual research projects, including responding to a research brief, writing proposals, organising respondent recruitment, conducting research, analysis and debrief writing, clearly told final presentation of research to senior stakeholders.

Audiences researched include children and young people as well as rural and urban audiences of all ages and demographic backgrounds and specialist, hard-to-reach audiences e.g. classical music professionals and academics.

Projects include Channel Portfolio Brand Review for the BBC; Brand Refresh for ITV; content development for BBC Natural History; Healthcheck for EastEnders and other major returning drama series for the BBC; Understanding the children's media journeys to help BBC Children's retain loyalty from CBeebies to CBBC and beyond; expert witness interviews for major publisher to review a new edition of The Bible; classical music radio station development to broaden appeal without alienating core viewers and station core values.

 

About

As well as a long career in qual research, I am also a classically trained singer and have performed and taught singing for many years. I have a degree in Music from Cambridge Uni where I was also a choral scholar singing in the Choir or Trinity College. I am convinced the skills I learnt making music with others from an early age taught me the soft skills required for good qual moderation.

I am married with two teenage children, a dog and a cat, and live in North London. I love good TV comedy and good journalism and factual content, and the music of Debussy!

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