Overview
I provide data-driven strategic advice, employing techniques refined through successful global campaigns across the political and corporate spheres. GBI is available for any project big or small from fieldwork to final strategy.
Services
Full Research Service Agency.
Qualitative Research. Experienced in conducting focus groups, in-depth interviews (IDIs), and triads, managing all aspects from start to finish. Including recruitment, development of moderator guides, group facilitation, moderation, and comprehensive reporting with actionable insights. Skilled in ensuring discussions remain insightful and aligned with research objectives.
Quantitative Research. Proficient in executing representative polls across both large and niche populations. Responsibilities span questionnaire design, fieldwork management, data analysis, and results presentation. Ensures accuracy, strategic relevance, and actionable findings that drive decision-making. Experienced in handling complex datasets, identifying trends, and communicating insights to stakeholders.
Client Sectors Serviced. Extensive experience delivering across industries, including Politics, Real Estate, Telecommunications, Tourism, Utilities, Infrastructure, Energy, Social Issues, Wealth Management, International Relations, and Pharmaceuticals. Well-versed in adapting methodologies to meet sector-specific challenges.
Adept at independently leading and overseeing end-to-end research projects, ensuring seamless execution from initial planning to final client delivery. Skilled in stakeholder coordination, timeline management, and presenting high-quality results in engaging formats.
Expert in translating insights into compelling strategic messaging. Capable of crafting narratives that drive change, ensuring findings have maximum impact.
Brings extensive global experience, executing projects across multiple continents. Strong international networks enable campaigns in even the most challenging regions.
About
I am newly set up under my own steam and I have a point to prove. I started GBI in the beginning of 2025 with the aim of providing research and strategic advice to clients big and small. I have extensive experience designing and executing bespoke research programs and have advised market-leading companies and political parties across the UK and internationally. I specialise in crafting, implementing, and analysing custom research tailored to a client’s unique needs.
My experience spans major political campaigns, including the 2019 UK general election, the 2019 Australian general election, and the 2021 Canadian federal election, as well as numerous elections across the Caribbean, Africa, and Asia.
In the corporate sphere, I have worked with some of the world’s most recognised companies, helping them navigate complex global challenges. I have developed a trusted international network, enabling me to extract valuable insight — even in the most difficult regions.
Away from work I enjoy cooking and watching sport (mainly cricket and rugby). In a past life I ran marathons for charity, now happily a distant memory.
