Overview

Over 20 years of market research experience, with time equally split between China (Kantar), the UK (Ipsos), and France, bringing deep cross-cultural expertise and a truly global research perspective.

- Quantitative analysis that delivers clear, actionable insights and strategic recommendations

Services

Expertise in Brand and Communication research (including brand equity and health, advertising and creative idea testing), as well as customer experience and customer journey research.

Cross-cultural research:Fluent in Chinese, English, and French, with a strong understanding of cultural and social nuances across these countries.

Sector experience: FMCG, Higher Education, and consumer appliances.

About

Strong analytical minded, Curious, inquisitive and creative. Open minded with good sense of humor.

Loves spend time in water coloring painting and in my allotment looking after the flowers and vegetables.