Overview

I provide independent research expertise in both qualitative and quantitative methods, helping fill skill gaps or scale projects quickly. My work bridges the say–do gap to deliver high quality insights that drive decision making.

Services

• Brand strategy and positioning
• Brand tracking and brand insight
• Market insight and segmentation
• Concept testing and development
• Creative testing and campaign effectiveness
• Campaign evaluation
• Customer voice

Methods:

• Focus groups, workshops, co-creation and depth interviews (AQR trained moderator)
• Ethnography
• Online surveys, questionnaire design, scripting, sample management and data analysis
• Statistical techniques including MaxDiff, conjoint, pricing studies, TURF, key driver analysis, KANO

Services:

• Project management
• Discussion guide and questionnaire design
• Research design, proposal writing and pitching support
• Moderation
• Analysis
• Reporting
• Debriefing

About

I’m a passionate, creative, and commercially minded freelance insight consultant with 8+ years’ experience delivering high-quality qualitative and quantitative projects across agency and client-side roles.

As a trained AQR moderator, I bring expertise in exploratory techniques alongside robust quantitative and statistical methods. Flexibility, a hands-on approach, and attention to detail are at the heart of every project I undertake.

Previous experience:

• Insights Lead - Slimming World - Brand Strategy Team
• Research Director - DRG (now Norstat)