Overview
Strategic Insights Partner. I step in when the data is there, but the confidence to act isn't.
#dataanalysis #datastorytelling #presentation #narrativeintelligence #strategy #insights #thoughtleadership #B2Bmarketing
Services
When a research project feels doesn’t quite land, teams usually react in one of two ways:
→ go all-in with a new agency - expertise, but at a cost (time, money, rigidity)
→ go all-AI - speed, but at a hidden cost (false confidence, rabbit holes, flat research, or hallucinations)
Both can work. But the decision you take from the data and the confidence that comes with it remains yours.
I believe there is a third way: building confidence with expert support, without heavy commitment.
I’ve brought together everything I’ve learned in market research, data analysis, storytelling, and marketing strategy to build an offer that avoids overspend and adapts to your timelines and priorities.
I work with:
- Team and account leaders in comms or marketing organizations who need insights expertise - whether to validate AI-generated work, consolidate internal processes or offering, or simply take weight off their team
- Marketing and comms leaders who want to elevate the storytelling of their internal reporting or thought leadership
- Business and people leaders who want to bring more confidence and impact into their analytics and reporting teams
I typically step in to support surveys, qualitative research, performance reviews, business reporting, and thought leadership publications.
About
Hi! I’m a Strategic Insights leader with 15 years of international experience helping organizations turn research and data into business value. I’ve worked across agency, brand, and consulting - including roles at Kantar, Circana (IRI), Reckitt, and Eat Well Global.
Most recently, I was Head of Insights & Impact at Eat Well Global, a B-Corp communications agency. I built the insights capability from the ground up, defined the commercial offer (generating ~$1.5M annually), and led global consumer and healthcare professional research for clients including PepsiCo, Hershey’s, Huel, Bel Group, and Barilla. I was also responsible for proprietary thought leadership read across the food and health industry.
I enjoy working closely with leadership, marketing, sales, and operations teams to embed insight-led growth across organizations. I remain hands-on with research, from survey design and analysis to moderating focus groups and identifying emerging consumer trends.
Originally from France and raised in an Italian family, my career has taken me from the UK to Melbourne and Amsterdam, giving me a truly global perspective. I'm now back in the lovely city of Nice.
Outside of work, I enjoy storytelling in another form: writing poetry, children’s stories, and theatre. (I’ve published a poetry book in French!)
