Qualitative Research Specialist

Services

I am a well-respected qualitative research specialist, previously Co-Owner and Director at Crucible Research, with a wealth of experience and a proven record in delivering illuminating and actionable insight for blue-chip clients in the UK and internationally via:

• Creating sensitive, probing, empathetic, intelligent and engaging conversations with consumers, customers and decision makers of all types to  identify the influences on their attitudes, choices and behaviour
• Using a wide range of individual, group, face-to face and remote approaches and techniques
• Producing clear, concise and relevant presentations of key findings and implications that cut through all the ‘data’
• Helping to shape successful tactics and strategies for better customer relationships and business growth

I collaborate with other researchers, field agencies and studios, as well as client companies, managing all aspects of a project or supporting on specific parts of a package, such as moderating (which I particularly enjoy) and reporting.

Speciality

Market sectors:

• Beauty, Personal and Health Care
• Food and Drink
• Retail, Restaurants and Leisure
• Home & Garden
• Clothing, Fashion & Luxury Goods
• Technology and Automotive
• Charity, NFP and Education

Projects:

• Customer Segmentation and Consumer Journeys including Usage & Attitude studies
• Brand Strategy, Positioning and Portfolio expansion
• Innovation Concept, New Product and Packaging Development
• Advertising, Promotions, Communications and Engagement Campaigns
• Retail and Shopping in store, online
• Connecting with Professionals and Experts
• Internal Personnel Engagement and Training