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Customer Insight Resources


Customer Insight effectiveness consultancy & top-up resource


Customer Insight Resources enables your business to benefit from more effective customer insight.

We do this by providing expert consultancy to improve your customer insight team's effectiveness, and top-up resource to help you deliver a particular customer insight project, output or activity which you would otherwise struggle to complete.

What makes us different

We provide both consultancy and top-up resource - not just one or other.

So whether you need help with something big or small, complex or basic, we are a one-stop shop for your additional customer insight needs.

For corporate customer insight teams

We work with you to improve the effectiveness of your customer insight function. We have particular expertise in what constitutes corporate customer insight best practice and how to deliver it.

For companies without their own customer insight capability

We work with you to identify and deliver the customer insight which will provide your business with competitive advantage.

For market research agencies

We work with you to improve what you deliver to your clients and to help you meet your commitments to them.


Customer Insight Resources has particular expertise in what constitutes corporate customer insight best practice and how to deliver it. For example:

  • maximising the impact of customer insight on strategic decisions and in creating a customer focused culture
  • how to prioritise insight work, based on strategic alignment and commercial value

We can also provide top-up resource for your team, providing expert help to deliver a particular project or activity which you would otherwise struggle to complete. This avoids the difficulty and commitment of taking on extra headcount. For example:

  • identifying any key strategic gaps in the organisation's understanding of the customer and how to fill these
  • holistic analysis of multiple insight sources
  • preparing summaries and strategic implications of existing insight
  • preparing customer insight reports and presentations