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Latest from the ICG
RECORDING: The Human Advantage in a Digital World
How to navigate the tension between convenience and connection This webinar has been generously sponsored by Babble Research, Research, Meeting and Training Facility in Solihull Birmingham In a world which is increasingly digitised, and in...
What “Q” Reveals About Texture in Asia
Article by |ICG member Felicia Schwartz, China Insight I still remember that “Aha” moment. I’d been living in China for a while, working on food projects and eating my way through markets and restaurants. And I kept noticing something distinctive. It wasn’t...
Understanding the Impact and Opportunities of the EU-India FTA
Article by ICG member Priti Verma The EU-India FTA creates the world’s largest free trade zone. The deal covers 92 percent of EU exports to India and nearly all trade volume of Indian exports to the EU Estimates have the EU saving nearly USD5 billion in duties...
Qual at scale: optimisation…or oxymoron?
Article by ICG member Simon Shaw We've all been there: the qual findings being questioned by client stakeholders on the basis of sample size. "But you only spoke to thirty people!" is a sadly familiar refrain for many qualitative researchers. It's well-intentioned,...
The Value of Human-Led Research
ICG member Mark Hadfield recently wrote a couple of newsletters about a project that he conducted with the account planning group, looking at the value of human-led research. Essentially, it aims to ensure that qual research is still in the mix when it comes to...
Using AI Agents with Survey Data: Six Principles for Getting It Right
Article by ICG member Matt Gibbs A practical guide for insights leaders evaluating agentic AI solutions We're increasingly hearing the question: can't I just drop survey and insights data into ChatGPT, Claude, or Copilot? The short answer: Yes, you can. But you'll...