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Latest from the ICG
Campaigning for improved public procurement
Article by ICG member Liz Montgomery, Sharp Research Back in summer 2025 I participated in a survey run by the FSB (Federation of Small Business) about public procurement, which also covered procurement by large organisations more generally. It had a decent number...
Conceiving business twins
Article by ICG member Lian Mico – Founder & CEO, Pentalian In many ways – like when planning for human babies – planning business babies doesn’t always go the way you thought. You have it in your mind for some time when would be a good time to start trying for...
RECORDING: AI for Discussion Guides
This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. A lot has been said about using AI for qualitative analysis and report-writing, but what about using AI to prepare for qualitative research? In this Knowledge...
RECORDING: Transform historical research data into compelling new stories
In this session hosted by QuestionPro's Senior Account Manger Oku Egho, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform, Business Intelligence. If you’re struggling with limited funds, why not utilise existing...
The ICG Supports the Market Research Benevolent Association
We are proud to be a regular supporter of the MRBA who've been helping Insight industry colleagues for the past 40 years.
ChatGPT, Claude, or Gemini? Decide by User Experience
Article by ICG member John Habershon Introduction This is the first of three waves of research in this fast moving market, based on 1,264 genuine conversations by informed users on Reddit and X. Although the process is enabled by AI, there is no synthetic data - these...