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Latest from the ICG
ChatGPT, Claude, or Gemini? Decide by User Experience
Article by ICG member John Habershon Introduction This is the first of three waves of research in this fast moving market, based on 1,264 genuine conversations by informed users on Reddit and X. Although the process is enabled by AI, there is no synthetic data - these...
RECORDING: Award 2025 Finalists Submissions (for ICG members only)
Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from other...
RECORDING: The Researcher’s Toolkit: Working Smarter with Gamma AI
This Knowledge Share has been sponsored by Indeemo. Most people have heard about Canva but have you used Gamma yet? If not, Andrew will show you how to create research stimulus, redesign existing reports, create newsletters, webpages, social media...
Power of Presence (PoP) Campaign – Results from Survey
During the Covid Pandemic of 2020/21, whilst in-person research was completely suspended, viewing facilities came together as an Action Group. During 2025, the group has evolved from coordination into collaboration (the ‘Collective’), working together to...
Lost in translation: why technology can’t replace the human touch
Article by ICG Advertiser, The Language Factory Translation is crucial for international business growth. As AI tools become more sophisticated, the question is: can machine translation replace human translators? The brief answer is no. While technology...
In a Comms Crisis, Speed Matters — But So Does Knowing What You’re Talking About (Why Market Research Matters)
Article by ICG member Nik Harta There are few things more heart-stopping than a communications crisis - it rarely arrives politely but comes crashing through the door, demanding an immediate response. Your phone lights up. Leadership wants answers. Legal wants...