September 2021
ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers
This webinar is generously sponsored by Qualzy (formerly Web Creator Suite) The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight. The webinar will demonstrate the practical application of Behavioural Economics to your wider market research work. More specifically, it will cover: An overview of Research Methods (psychometric, biometric, neuro-metric, explicit) which can be used The BE Process: Friction to Fluency to Interventions Some Case Studies to bring all of the above to light…
October 2021
ICG Webinar: Your small business meets sustainability
As business owners, we constantly seek out ways to run a better business: being more efficient, avoiding waste, being a good employer, making a difference in our communities, wanting to be recognised as a good brand, and laying the path to a successful future. Much of this is common sense, and yet it’s common to find mismatches between our personal values and the work we do. After realising there was such a mismatch in his own business, Jon Gibbins has spent…
This Too Shall Pass: Navigating Change with a Sense of Humour
We live in an ever-changing world and most of us fear change, so how do we survive? We are faced with Covid, Brexit, climate change and a re-emergence of ABBA (wait, is that relevant?), and somehow we try make sense of it all. In this session Greg Arthur, Transformation Coach, Lifeology, provides you with practical tips and guides that will not only help your business navigate change, but, more importantly, it will give you tools to be more change resilient.…
Lunch&Learn with Field Notes
We welcome Field Notes (also ICG members) for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more. THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY FIELD NOTES: A £250 discount on either your first or next project (if you've already hired them). For a typical UK project…