July 2020
ICG Webinar
WeSeeThrough: Making The Most Of Your Video Footage
This webinar is generously sponsored by Indiefield, delivering great market research fieldwork so that you can use it to deliver everything else. Learn more about the functionality of platform provider, WeSeeThrough, which enables researchers to easily mark up and manage video footage, as well as from various ICG members who've used it. A practical and honest appraisal of this platform. REGISTER FOR THIS WEBINAR HERE Note that WeSeeThrough are offering ICG members £300 worth of tagging to get you…
ICG Event
NEW AND IMPROVED: Member paired ‘speed dating’ on Zoom
Introducing our new and improved fifth member speed dating event. HURRY - WE HAVE SPACES FOR ONLY 30 MEMBERS AT A TIME. A great opportunity to get to know others. This event will involve spending around 15 minutes with 4 different members, each randomly assigned to you at the time, in a 'virtual room' on Zoom. After the 15 mins is up, you come back to the main room and get allocated your next partner/room. We will conclude the event…
August 2020
ICG Webinar
Making The Most Of Interpreters In International Research
All too often in the market research industry, interpreting is an underused and undervalued tool in the market research tool box, being seen as just a bridge to cover the language gap. The process of finding and briefing an interpreters is also often patchy. It can – and should be - a whole lot more than this. Using the right interpreters in the right way can add significantly to your project. In this webinar, ICG member Iris Griffiths, a qualitative…
September 2020
ICG Webinar
ICG Webinar: Using Behavioural Science To Get Better Insights
This webinar is generously sponsored by In this webinar, Phil Barden, MD, DECODE marketing ltd., and author of ‘Decoded: The Science Behind Why We Buy’ will take us on a whistle-stop tour of the principles of behavioural science and how applying them to the work that we do can help improve the validity of the insights we deliver. You can expect to hear about… how an understanding of the way humans process stimulus and information can enhance how we evaluate…