July 2021
Asking For Trouble: Understanding What People Think When You Can’t Trust What They Say
Generously sponsored by MIS Group It’s only natural to ask people what they think. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience. Trouble is, the asking doesn’t always help. Drawing on entertaining examples from his new book, Jon Cohen, Founder of Kindling UK and ICG member reveals why you can’t trust what people say and suggests an approach to asking that will help you get closer…
August 2021
Using video insight to empower small agencies and freelancers. Tools, tips and tricks for effective and commercial research
Using video in the market research world comes in many forms, and with skills in video varying across researchers and agencies, Dan and Roseann of The Word Is Out (also ICG members) want to share their knowledge in delivering effective and commercial insight with video. This webinar will answer the following; What does best practice for video in research look like? How can I get a client to invest in a video project? What tools are available to researchers besides…
The Research Club – Summer Party at the Kia Oval
The Research Club Celebrates the return of its Face to Face Events with a Summer Party at the Kia Oval in August. After months of lockdown The Research Club are delighted to be returning to the famous Kia Oval Cricket Ground for its annual rooftop summer party. Tara Mackay, Global Events Manager at The Research Club, stated “This will probably be the only F2F Market Research get together this summer, and we can’t wait to welcome everyone across the industry…
September 2021
From breakdown to breakthrough: a lived experience of stress-induced burnout and what SMEs can learn from this
We invite you to join James Pickles in conversation with the ICG; how he got there, why he burned out, where he is now, and what this all means for SMEs today. He'll share his full experience of the effects of stress-induced anxiety and offer some insights into what he's learned, what he wishes he'd known, what advice he would give his old self and how employers and employees and can take ownership of their well-being at work and at…