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Latest from the ICG
“MADE IN” Wave 2: Understanding country-of-origin associations in Argentina, Mexico, Spain
Article by ICG member Jeff Deighton, Insight Engineers. The second wave of our conversational AI moderated tracker in three Spanish speaking countries – Argentina, Mexico, Spain – ran at the end of May 2026, asking consumers in each country...
RECORDING: Not another GenZ brief: exploring the older adult opportunity in Asia
Developed Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth, overlooking those with longer lives, deeper pockets, and rising cultural influence. To shed light on this huge opportunity, join fellow ICG members...
RECORDING: How to run online qual your way – not the platform’s way
Note that ICG members are offered a 10% platform hire discount. Click here to redeem. Note that 10% would be off all platform hires commission (regardless of duration or size) however any additional services such as moderation, participant management, onboarding, task...
RECORDING: Collecting Qual in a Quant Environment
Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions? Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through...
RECORDING: Getting Representation Right In Qual and Quant
Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research, and how to go about persuading clients of the importance of this. We welcome Daniel Singham (Yonder Data Solutions)...
RECORDING: AI in 2026 – What’s The Wider Industry Saying About It?
This Knowledge Share is presented by ICG member Diana Hilty-Vance and is generously sponsored by Liveminds In this Knowledge Share, Diana Hilty Vance will feedback on what she heard at the Qual360 Berlin Conference this year, which focused...