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Latest from the ICG
Complexity
This is part of a series of short pieces by ICG member Stefania Gogna that she wrote on LinkedIn. They explore emerging cultural signals and semiotic perspectives on marketing and consumer behaviour. Consumers say they want freedom, but...
RECORDING: Beyond the Slide Deck: Why Dashboards are the Secret Weapons for Independent Consultants
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one). We welcome DataTile to present this Pitch Perfect. As an independent consultant, your expertise is your product, yet far too...
Adapt with intent: What should agency leaders do next?
Article first written for Research Live May 2026 by ICG member Paul Griffiths. Market research agencies don’t lack opportunity – but they do face an urgent question: how do we remain indispensable in a world reshaped by AI, data abundance...
Top tips for localisation
The Language Factory is an ICG Advertiser. By Katie Reed | May 21, 2026 | Blog event translation Services - Translation Translation Tips Speaking your audience’s language requires more than just translation. Localisation adapts your content to ensure that it...
Cultural nostalgia has been ceded to the Far Right, reclaiming it requires a new approach
This was originally written as a LinkedIn post by ICG member Hanna Chalmers. All thoughts are the author's own - the ICG is apolitical and reflects the wide range of views of its individual members. Cultural nostalgia has been ceded to the Far Right, reclaiming...
RECORDING: Beyond Claude: Building Real Research Capability With Agents
This Knowledge Share has been generously sponsored by Liveminds. “Can’t you just paste survey data into ChatGPT?” Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a...