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Latest from the ICG
The Say/Do Gap: Are We Focusing on the Wrong Problem?
Article by ICG member Iona Carter, Tracer Insight Consultancy. The phrase “say/do gap” has become one of the most common criticisms of consumer research. If you’re a consumer or shopper insight user (or provider), you’ll have heard it all...
RECORDING: Citrus Analytics – Turn On Your Analytical Superpowers!
Please join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect. In this live demo, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report. What you’ll see: A full...
ICG Member Wins A Number of Awards at IIEX North America
Congratulations to ICG member Ange Taylor, of AddMaple, for winning the following at IIEX North America! Winner of the overall event Winner of the Experts Choice Award Winner of the Audience Favourite Award. Finalist in the Insight Innovation competition Just goes to...
10 Years of Connection, Collaboration and Trust
Reflections Manchester is celebrating its 10th anniversary, marking a decade of providing high-quality viewing studios in Manchester and supporting clients with their market research projects. Founded by ICG member Wendy Dunn in 2016, the business idea began...
How to read TikTok creators for early signals of category change
Article by ICG Advertiser, Tiger Finder A client brings you a question about their category. Something has shifted in high-protein food. Cottage cheese sales are climbing, recipes for it are everywhere, and nobody is sure whether this is a short TikTok joke or a...
AI and Tech for Sustainability and the Environment
Article by ICG member Brian Loeb, LeapVision. As a researcher / strategist who is a big fan of tech and innovation, but who also treasures the environment, I’m on a mission to better understand the perspectives of consumers, businesses, policy makers,...