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Latest from the ICG
Poor data quality costing businesses millions
STRAT7 Audiences November 21, 2024 Author: Dale Henry, Head of Client Services With over 75% of businesses worldwide relying on market research to guide their decision making, we wanted to be able to understand whether they could be making poor and detrimental...
RECORDING: Innovations and Trends in Research Tech for 2025
This Knowledge Share has been generously sponsored by Yasna. ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights. Watch this recording here...
Yasna.ai Introduces Free Text Processing Tool for Market Research Professionals
Yasna.ai has released a free tool to simplify the analysis of open-ended survey responses and customer reviews, making it easier for researchers to extract insights from unstructured qualitative data. The tool is powered by Yasna.ai’s advanced analytics engine,...
Award for Independent Consultants 2024 – WE HAVE A WINNER
Huge congratulations to this year's WINNER of the Award for Independent Consultants (part of the MRS Awards programme): Futuresight: Rob Waddington: Exploring experiences of communications services amongst consumers, citizens and microbusinesses in the UK. ...
RECORDING: Default Mode Network – the brain’s house of habit – what every researcher ought to know
This webinar has been generously sponsored by Norstat* Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too. Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and...
Celebrating 40 Years Of Market Research Recruitment
By ICG member (and committee member) Lynne Chapman. It was 40 years ago today that I started working in market research group recruitment…… On November 4th 1984 I went to a training day for people who were new to market research group recruitment, run by a company...