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Latest from the ICG
Your competitor just got the same insight
Blogpost by ICG member Wim Buedts, Independent Minds. Your competitor just got the same insight. Large research networks now deliver standard work with AI-driven tools. The output is predictable and comparable. Handy, until you realise your competitor is reading a...
What Becomes Scarce When Insights Are Abundant?
Article by ICG member Jay Zaltzman, Bureau West As AI makes customer insights easier to generate, judgment becomes more valuable. AI may be about to give marketers a new problem: not too little customer information, but too much. I came away from Esomar Congress 2026...
CONTACT THE ICG
Whether you're an existing member or advertiser, or someone new to the organisation, we'd love to hear from you! Best way to contact us is to send an email to manager@theicg.co.uk or ring 07754 846324, and we'll direct your enquiry to the best person to help. For all...
RECORDING: ICG Member AI Survey – Wave Three Results (With Discussion About AI Agents)
This webinar has been generously sponsored by Liveminds Come and join us at this ICG-member only discussion which will cover; The results of the third wave of the ICG-member survey about AI (including responses to the questions about AI Agents) How...
RECORDING: Data Protection Requirements – Getting Your Ducks In A Row
This webinar is presented by ICG member Mike Wooderson, Stonewood Associates Mike will take us through the following elements of data protection, ensuring that you’re up to speed and fully compliant; Introducing Stonewood Associates Establishing...
Synthetic Data in Research: A Plain Briefing
Article by ICG member John Habershon PhD, Momemtum Research. Why does ‘synthetic data’ need a briefing at all? You’ve probably heard the phrase in a pitch by now — an instant panel, no recruitment, no fieldwork, answers back in minutes. It sounds...