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Latest from the ICG
Beyond the machine: human insight in the era of post-editing
Article by ICG advertiser, The Language Factory. It’s tempting to ignore the value of humans in a world that increasingly relies on AI. Indeed, everywhere you turn, you’re invited to streamline, enhance and in some cases replace previously human tasks...
RECORDING: Prompt Design 2.0: Getting More Useful Results From AI Tools
We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share. This follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and...
Judith Wardle talks to qualitative recruiter Lynne Chapman
Article initially published by the AMSR. Interview by Judith Wardle. When Lynne went along to her local hotel a few years ago to hostess a group for the magazine Woman’s Realm, no-one was more surprised than her to see the fake wall hiding...
RECORDING: The Glow Effect – Growing Your Business
This Lunch&Learn will provide you with an introduction to Glow, a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll...
Who’s afraid of the Wolf?
Article by ICG member Viviana Codemo_ Marea Research Qualitative Thinking_ ITALY Some good news! We can give AI a run for its money with our creativity and the unimaginable resources of our unconscious. A few years ago, I enjoyed writing an...
Why Hungry Ghosts Make Excellent Focus Groups: What Death Festivals Reveal About Consumer Behaviour
Article by ICG member Felicia Schwartz, China Insight. With China's Hungry Ghost Festival concluded in September, Halloween around the corner, and Mexico's Día de los Muertos following closely, it struck me how differently the returning dead behave across cultures....