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Latest from the ICG

RECORDING: Everything you wanted to know about Marketing

RECORDING: Everything you wanted to know about Marketing

Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer) This webinar has been generously sponsored by Teneo Translations Teneo Presentation – The ICG July 2024 Join this Q&A style webinar...

AQR’s Qualversations Podcast

AQR’s Qualversations Podcast

The ICG is delighted to be sharing the AQR's Qualversations podcast series.   Introducing Qualversations : AQR’s new podcast series designed to expand perspectives and deliver thought provoking opinion pieces. It is shocking to think that only 23% of business...

Why China doesn’t do WFH

Why China doesn’t do WFH

Written by ICG member Simon Shaw, Ignite Qualitative Research Consultancy While working from home has become the ‘new normal’ in the West, it most certainly has not in China.  Most companies require people to make the daily commute to the office and, more to the...

Feeding the Feed: Social Media and youth’s food choices

Feeding the Feed: Social Media and youth’s food choices

Writtten for the Institute of Food Science and Technology, ICG member Carol Raithatha shares an overview on how social media shapes youth's food preferences and influences consumption patterns today.   See here for article...

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