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Latest from the ICG
10 Years of Connection, Collaboration and Trust
Reflections Manchester is celebrating its 10th anniversary, marking a decade of providing high-quality viewing studios in Manchester and supporting clients with their market research projects. Founded by ICG member Wendy Dunn in 2016, the business idea began...
How to read TikTok creators for early signals of category change
Article by ICG Advertiser, Tiger Finder A client brings you a question about their category. Something has shifted in high-protein food. Cottage cheese sales are climbing, recipes for it are everywhere, and nobody is sure whether this is a short TikTok joke or a...
AI and Tech for Sustainability and the Environment
Article by ICG member Brian Loeb, LeapVision. As a researcher / strategist who is a big fan of tech and innovation, but who also treasures the environment, I’m on a mission to better understand the perspectives of consumers, businesses, policy makers,...
Market Sizing – Why A Hybrid Approach Produces Better Results
Article by ICG member Kevin Simmonds, Advantage Market Intelligence UK & Peru Artificial intelligence is transforming market sizing and market research, but AI alone cannot determine whether an opportunity is commercially achievable....
RECORDING: FRACTURED: Britain’s Right Wing Populism. What It Really Is, and Why It’s Growing
This webinar has been generously sponsored by The Insight Zoo, founded by Nicolas Kayser, a German qualitative research agency. It was drawn to sponsor this session as it appears to reflect political movements in Germany as well as the UK. Nicolas is also an ICG...
Complexity
This is part of a series of short pieces by ICG member Stefania Gogna that she wrote on LinkedIn. They explore emerging cultural signals and semiotic perspectives on marketing and consumer behaviour. Consumers say they want freedom, but...