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Latest from the ICG
Research in Romania – how to…
Four things that make take you by surprise if you conduct research in Romania … Oana Rengle shares her insights.
RECORDING OF: Applications of Psychology to Market Research
This webinar was generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality...
RECORDING OF PART 1: A two-part read-along of “Using Semiotics in Retail” by Rachel Lawes
This webinar was generously sponsored by Perspective Research Services YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: – Learn semiotics from Rachel in two live sessions. –...
MRS/ICG Award For Independent Consultants 2022 – Now Open For Entries
The ICG has some of the most talented, versatile and experienced researchers and research micro-businesses in our industry and since 2016 these contributions have been recognised as part of the MRS' Excellence Awards programme. Following the huge success of the last...
RECORDING: Lunch&Learn with inca – Re-imagining online research
We welcomed inca from Nexxt Intelligence for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. All Lunch&Learn presenters offer ICG members a significant and exclusive discount....
RECORDING OF: Segmentation is Cool, No Really, It Really Is
This webinar was generously sponsored by Rigour Research Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help.