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Latest from the ICG
RECORDING: How to ‘level up’ with larger agencies using data quality
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a “commodity”. The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous...
RECORDING: The Segmentation Playbook: From Analysis to Execution
This training session has been generously sponsored by E-Tabs A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid...
Enhancing AI translation quality through human checks
By Katie Reed, The Language Factory (an ICG advertiser) Language is a cornerstone of humanity, shaping how we connect and understand the world. German philosopher Hans-Georg Gadamer remarked that translation “comprises in its essence the whole secret of human...
RECORDING: Insights Ignite: Cultivating A Growth Mindset
This webinar has been generously sponsored by Norstat Join ICG member Lara Meyer in this webinar designed to kick-start your new year. In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara...
RECORDING: B2B Insights, Simplified: LinkedIn-Verified Sampling for Small Businesses
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform. This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures...
RECORDING: Knowledge Share: Why is France Different?
This Knowledge Share has been generously sponsored by Norstat Join ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative...