• Knowledge and Thinking

Debbie Moorcroft

Questions, Questions, Questions: The What, Why and How of Market Research

Tuesday 7th February 2017

Debbie Moorcroft was recently asked to speak at her local FSB explaining the basics of market research, what it is and how to use it. She asked for help/ suggestions from the e-group which were incorporated into her talk, and has now generously shared her presentation with members.


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Public Holidays in Russia 2017

Tuesday 7th February 2017

If you are thinking about conducting research in Russia this year - or are just curious as to what all those holidays are for and how they are celebrated - then this presentation is essential reading

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What business expenses can I claim?

Tuesday 31st January 2017

Ever wondered if you can claim for that new foot stool, chair or sofa? What about those telephone and internet bills?

HMRC have published a couple of very useful webinars which give a good overview of their stance and how to maximise your allowances.

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Viewing Studios List - Updated November 2016

Wednesday 18th January 2017

The ICG has collated a list of viewing studios from around the country including details of facilities and prices. If you have any comments on any of the studios, or know of a studio that has been missed off the list, please email admin@theicg.com. Many thanks to Liz and Lucie for developing this...

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Do You Speak Teen?

Monday 16th January 2017

Keeping up with youth-speak or slang is a constant challenge for marketers, researchers and parents, alike.

Here's an article which tests your knowledge and provides some helpful definitions afterwards!

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Hints and Tips - Best practice for competitor dashboards

Thursday 5th January 2017

Following a recent e-group conversation, Fiona Silver has summarised the ICG's collective wisdom when it comes to establishing and using competitor dashboards.

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