Untapped Innovation’s submission,‘How research-led innovation helped BookTrust reach disadvantaged children’ helped BookTrust, the UK’s largest children’s reading charity, with their ambitious five-year strategy to further their work with families from low-income or vulnerable backgrounds.
Untapped Innovation conducted innovative qualitative research amongst BookTrust target families, alongside semiotic analysis and social listening and fed the resulting insights into co-creative ideation and prototyping.
The outcome for BookTrust was multiple appealing ideas and three actionable tools to assess future innovation, that have changed the organisational mindset and will guide the charity for years to come.
Of Untapped Innovation’s submission, the judges said:
“This excellent case study shows a micro-business using a creative range of complementary research methods to drive a programme of innovation, with long-lasting impact for the client. It is also a great demonstration of the power of bringing together a bespoke team of independents.”
It also underlines the skills, knowledge and expertise available in the independent sector and especially from the ICG – a group of over 400 independent research consultants.
Read all about our 5 Finalists here and join us on the 1st Feb, 11am, to hear more about these fantastic pieces of work (registration open soon).