Resources Hub
Browse Articles, Recordings, Events, Member Resources and Other Useful Content from across The ICG.
Please note that our Pitch Perfect series was previously known as Lunch&Learn – all resources from this can be found under Pitch Perfect.
There are several ways to explore the Resources Hub:
- Search by keyword if you are looking for something specific, such as GDPR, AI or recruitment.
- Browse by Topic to explore all content related to a particular area of interest.
- Filter by Resource Type or Event Series to focus on articles, recordings, member resources or events.
Filters can be combined to quickly narrow down the results.
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Beyond the Voice of the Customer: The Rise of the Insight Interpreter
ICG Member Jay Zaltzman will reprise this presentation first given at Esomar Congress 2026 in September . AI can already capture, summarize, and organize the…
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Embracing the Unknown – How an exploratory approach helped Givaudan crack the codes of flavour success in snacks
We welcome ICG member Muriel Esposito to run this Knowledge Share for us. This Knowledge Share is about understanding consumer preferences without direct consumer research!…
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RECORDING: Co-Creation in Today’s World and Beyond
This Knowledge Share will look at the highs and lows of creative workshopping, and what the future might have in store for us. Drawing on decades…
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ICG London Christmas Party
Excited to announce that tickets are now available for our Christmas Party. Special thanks to our event sponsors, Massive Wave Research, Norstat and Ovation MR.…
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ICG Book Group: A Travel Guide to Connection by Jonathan Newman
This Book Group will be run by the book’s author – and ICG member! – Dr Jonathan Newman. You don’t have to have read the…
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What’s Cooking in West-Europe? Local Expert Insights on State of the economy and Food & Beverage in France, Germany, the Netherlands and Spain
Join us for this panel discussion amongst 4 ICG members based in Western Europe. What will be covered? State of the country: ICG’s local expert…
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Real Insight in an Increasingly AI World
Article by ICG member Kevin Simmonds AI is transforming market research, making it faster, cheaper and more scalable. But could greater automation leave us less…
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Doing Business in Latin America in 2026: Culture Still Matters
Article by ICG member Iris Griffiths, Across Research Latin America has changed enormously in the past decade. Businesses are more digital, consumers more connected and…
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RECORDING: Why AI flattens qual data towards the average answer, and what it takes to stop it
We welcome Alex Charlton, True Stories, to this Pitch Perfect. An LLM is a plausibility engine, not a truth engine. It hands you the most…
