We welcome ICG member Muriel Esposito to run this Knowledge Share for us.

This Knowledge Share is about understanding consumer preferences without direct consumer research! Our approach blends qual and quant along with diverse areas of expertise from outside the research world. Also – no AI. So hopefully this will provide people with a different way to think of other client challenges they may be facing.

Muriel Esposito

Muriel specialises in food and drinks research around the world, covering both qualitative and quantitative investigations across multiple product categories. With 30 years experience, Muriel is a strategic thinker who loves to solve problems and look for hidden connections. She heads up ESPOSITO RESEARCH & STRATEGY.

www.espositoresearch.com

(11) ESPOSITO RESEARCH & STRATEGY: Overview | LinkedIn

Muriel Esposito | LinkedIn

Register for this session here 

This Knowledge Share will look at the highs and lows of creative workshopping, and what the future might have in store for us.  Drawing on decades (!) of experience between them Rebecca and Annabelle will grieve for what’s been left behind, share some ideas for the current day and look to future possibilities.

This session is to provide tips and tricks and open up the floor for more inspiration and sharing of ideas on how we can adopt technology to be even more creative in our workshopping techniques in future.

Our Presenters 

Rebecca Harrison

30+yrs ethnographic and qual expertise, Rebecca has conducted numerous workshops across multiple disciplines, topics, countries and cultures both off and on-line. Always looking to push the boundaries of insight and engagement, she’s keen to explore how to best use new or combined techniques to up the ante and ‘bridge the divide’ when it comes to online workshops.

Annabelle Phillips

Annabelle has worked in the insight sector for nearly 30 years, and led on Innovation during her time at Ipsos.  Much of her work sits at the intersection of public and private sector: communications, behaviour change, consumer understanding, and everything in between. She is a mixed method research with particular expertise in qual, ethnography and public dialogue workshops.

Register for this session here