Digital Transformation vs Digital Reinvention

23 May 2019 | Research & Business Knowledge

Nick Boney’s has had two very different digital experiences recently which gave him pause for thought.  In his blog, he looks at the motivations for, and impact of, the different approaches…  

Digital Transformation vs Digital Reinvention – CitizenM Show the Benefit of Looking ‘Outside-In’

We read and hear so much these days about digital transformation and how important it is for the businesses to survive. All too often, however, these initiatives are dominated by attempts to strip cost out of the business model rather than a genuine focus on transforming the customer experience.

Read Nick’s full article here.