Research & Business Knowledge Archives

IS THERE A RECIPE FOR A GOOD CHINESE NEW YEAR AD?

13 Feb 2025

Article by ICG member Felicia Schwartz, China Insight. Usually the Oscar nominations and Chinese New Year campaigns fall around the same time of the year, giving rise to similar discussions in marketing and other circles as to “who did best?“ The answer lies...

Walking the Growth Mindset path: a new partnership sparked by ICG collaboration

13 Feb 2025

Just a month ago, Lara Meyer led a webinar for ICG members on Growth Mindset—a session that not only resonated with attendees but also led to something unexpected: a brand-new partnership. During the session, Lara shared a personal story about moving to Bahrain,...

RECORDING: Useful information to run successful projects in Germany

12 Feb 2025

We welcome quotapoint for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. About quotapoint quotapoint is a Germany based recruitment and data collection provider, with in-house...

RECORDING: Award for Independent Consultants 2024 Finalists Share Submissions

05 Feb 2025

This webinar has been generously sponsored by Norstat Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose...

RECORDING: How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads

05 Feb 2025

This Knowledge Share was sponsored by Norstat Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it, if you are to engage with them about how you can help them, and win them as clients. In this Knowledge Share...

Enhancing AI translation quality through human checks

20 Jan 2025

By Katie Reed, The Language Factory (an ICG advertiser) Language is a cornerstone of humanity, shaping how we connect and understand the world. German philosopher Hans-Georg Gadamer remarked that translation “comprises in its essence the whole secret of human...