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RECORDING: The Human Advantage in a Digital World

23 Apr 2026

How to navigate the tension between convenience and connection This webinar has been generously sponsored by Babble Research, Research, Meeting and Training Facility in Solihull Birmingham          In a world which is increasingly digitised, and in...

What “Q” Reveals About Texture in Asia

22 Apr 2026

  Article by |ICG member Felicia Schwartz, China Insight  I still remember that “Aha” moment. I’d been living in China for a while, working on food projects and eating my way through markets and restaurants. And I kept noticing something distinctive. It wasn’t...

Understanding the Impact and Opportunities of the EU-India FTA

20 Apr 2026

Article by ICG member Priti Verma The EU-India FTA creates the world’s largest free trade zone. The deal covers 92 percent of EU exports to India and nearly all trade volume of Indian exports to the EU Estimates have the EU saving nearly USD5 billion in duties...

The Value of Human-Led Research

14 Apr 2026

ICG member Mark Hadfield recently wrote a couple of newsletters about a project that he conducted with the account planning group, looking at the value of human-led research. Essentially, it aims to ensure that qual research is still in the mix when it comes to...

Customers aren’t as irrational as they seem

14 Apr 2026

Article by ICG member Jay Zaltzman         A core idea in behavioural economics is that customers don’t always behave rationally. From Dan Ariely’s Predictably Irrational onward, we’ve had a language for the ways decisions deviate from purely...

ICG member John Storey is BHBIA BOBI awards finalist

14 Apr 2026

Congratulations to ICG member John Storey for being a Finalist for this year’s BHBIA BOBI award for his segmentation model using Python and AI: Transforming Patient Insights: A Secure, Symbiotic AI and Python Framework for Ethical Physician Behaviour...
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