RECORDING: Designing Presentations in Canva AI

Knowledge Shares are presented by ICG members, for ICG members only. Last year we did a whistlestop tour of Canva. This Knowledge Share now focusses just on creating presentations in Canva, particularly using Canva AI. We’ll start with setting up your brand kit, or...

The Say/Do Gap: Are We Focusing on the Wrong Problem?

Article by ICG member Iona Carter, Tracer Insight Consultancy.         The phrase “say/do gap” has become one of the most common criticisms of consumer research. If you’re a consumer or shopper insight user (or provider), you’ll have heard it all...

RECORDING: Citrus Analytics – Turn On Your Analytical Superpowers!

Please join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect.  In this live demo, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report. What you’ll see: A full...

ICG Member Wins A Number of Awards at IIEX North America

Congratulations to ICG member Ange Taylor, of AddMaple, for winning the following at IIEX North America! Winner of the overall event Winner of the Experts Choice Award Winner of the Audience Favourite Award. Finalist in the Insight Innovation competition Just goes to...

How to read TikTok creators for early signals of category change

Article by ICG Advertiser, Tiger Finder  A client brings you a question about their category. Something has shifted in high-protein food. Cottage cheese sales are climbing, recipes for it are everywhere, and nobody is sure whether this is a short TikTok joke or a...

Market Sizing – Why A Hybrid Approach Produces Better Results

Article by ICG member Kevin Simmonds, Advantage Market Intelligence UK & Peru         Artificial intelligence is transforming market sizing and market research, but AI alone cannot determine whether an opportunity is commercially achievable....
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