Embracing diversity: strategies for inclusive excellence in the workplace and research

25 Jul 2024

Article written by  Daniel Singham, Commercial Director, of Yonder Data Solutions. The beginning In the summer of 2023, after a brief discussion with industry leaders Shazia Ginai and Babita Earle, I joined the Colour of Research (CORe) steering committee and the MRS...

Feeding the Feed: Social Media and youth’s food choices

26 Jun 2024

Writtten for the Institute of Food Science and Technology, ICG member Carol Raithatha shares an overview on how social media shapes youth’s food preferences and influences consumption patterns today.   See here for article...

Understanding your brand

26 Jun 2024

Article by ICG members at Kath Rhodes and Claire Thomas at Qual Street.   For anyone undertaking a brand exploration: thinking about growth, innovation, developing a proposition or positioning … we would argue that they would be well-served think about a...

Free meeting or working venues in London – suggestions by ICG members

20 Jun 2024

The ICG members’ egroup is a fount of knowledge from everything to do with running a small business and insight-related questions. Here ICG member James Powell collates the responses he got to his question about free meeting venues in London. Free meeting or...

We need communities more than ever, but in marketing we’ve lost sight of who they are

28 Mar 2024

ICG member Hanna Chalmers, The Culture Studio, conducted some important work for Reach Solutions about communities. Research Live covered this really interesting piece of work. See here for a link to the research output (via Reach) as well as an accompanying piece...

I tried to be an avatar!

28 Mar 2024

A venture into the parallel realm of the Metaverse, devoid of objectives and lacking a clear sense of self, with the singular aim of transcending the mundane. By ICG member Stefania Gogna   I approach the parallel world of the Metaverse, without goals and without...