We need communities more than ever, but in marketing we’ve lost sight of who they are

28 Mar 2024

ICG member Hanna Chalmers, The Culture Studio, conducted some important work for Reach Solutions about communities. Research Live covered this really interesting piece of work. See here for a link to the research output (via Reach) as well as an accompanying piece...

I tried to be an avatar!

28 Mar 2024

A venture into the parallel realm of the Metaverse, devoid of objectives and lacking a clear sense of self, with the singular aim of transcending the mundane. By ICG member Stefania Gogna   I approach the parallel world of the Metaverse, without goals and without...

Do your clients really know how to write a good brief?

19 Mar 2024

By ICG member Alex Blondin, Everything is User Experience   In our experience, it’s a lot harder than clients often think. Are you sure that they’ve communicated everything that your agency needs? Find out in our latest ebook, “How to Brief an Agency,” a...

What Will 2034 Look Like?

12 Mar 2024

Paper will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this...

Off the beaten path: Leaving the agency world

04 Mar 2024

Jess Jorgensen, formerly of Bamm and now a freelance insights consultant and ICG member, shares her experience of leaving a full-time career to pursue her mushroom passion. Article first published in Research Live.  In 2023, I quit my job to run with mushrooms. For 16...

As the next general election approaches, political lessons from the last 50 years

15 Feb 2024

Article from AMSR – Archive of Market and Social Research Let’s time travel through politics: In 1974, late swings altered outcomes, mirroring today’s 17% Labour lead. The ’70 and ’74 elections teach us that secure leads can vanish as election...