What Becomes Scarce When Insights Are Abundant?

30 Sep 2026

Article by ICG member Jay Zaltzman, Bureau West As AI makes customer insights easier to generate, judgment becomes more valuable. AI may be about to give marketers a new problem: not too little customer information, but too much. I came away from Esomar Congress 2026...

CONTACT THE ICG

28 Sep 2026

Whether you’re an existing member or advertiser, or someone new to the organisation, we’d love to hear from you! Best way to contact us is to send an email to manager@theicg.co.uk or ring 07754 846324, and we’ll direct your enquiry to the best person...

RECORDING: ICG Member AI Survey – Wave Three Results (With Discussion About AI Agents)

24 Sep 2026

This webinar has been generously sponsored by Liveminds     Come and join us at this ICG-member only discussion which will cover; The results of the third wave of the ICG-member survey about AI (including responses to the questions about AI Agents)  How...

RECORDING: Data Protection Requirements – Getting Your Ducks In A Row

24 Sep 2026

This webinar is presented by ICG member Mike Wooderson, Stonewood Associates        Mike will take us through the following elements of data protection, ensuring that you’re up to speed and fully compliant; Introducing Stonewood Associates Establishing...

Synthetic Data in Research: A Plain Briefing

17 Sep 2026

Article by ICG member John Habershon PhD, Momemtum Research.       Why does ‘synthetic data’ need a briefing at all? You’ve probably heard the phrase in a pitch by now — an instant panel, no recruitment, no fieldwork, answers back in minutes. It sounds...

RECORDING: Explaining Ai to clients including best use of Ai, dispelling the myths and the use of Ai

14 Sep 2026

In this 30 min session, Jonny Storey shares his ward-winning* presentation; He’ll covers; – how to explain AI to clients – the best use of AI – dispelling the myths about AI – the use of AI Agents. All of this will be within the framework...