ICG Member Wins A Number of Awards at IIEX North America

29 Jun 2026

Congratulations to ICG member Ange Taylor, of AddMaple, for winning the following at IIEX North America! Winner of the overall event Winner of the Experts Choice Award Winner of the Audience Favourite Award. Finalist in the Insight Innovation competition Just goes to...

How to read TikTok creators for early signals of category change

23 Jun 2026

Article by ICG Advertiser, Tiger Finder  A client brings you a question about their category. Something has shifted in high-protein food. Cottage cheese sales are climbing, recipes for it are everywhere, and nobody is sure whether this is a short TikTok joke or a...

Market Sizing – Why A Hybrid Approach Produces Better Results

22 Jun 2026

Article by ICG member Kevin Simmonds, Advantage Market Intelligence UK & Peru         Artificial intelligence is transforming market sizing and market research, but AI alone cannot determine whether an opportunity is commercially achievable....

Complexity

18 Jun 2026

This is part of a series of short pieces by ICG member Stefania Gogna that she wrote on LinkedIn. They explore emerging cultural signals and semiotic perspectives on marketing and consumer behaviour.         Consumers say they want freedom, but...

RECORDING: Beyond the Slide Deck: Why Dashboards are the Secret Weapons for Independent Consultants

18 Jun 2026

How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one). We welcome DataTile to present this Pitch Perfect.  As an independent consultant, your expertise is your product, yet far too...

Cultural nostalgia has been ceded to the Far Right, reclaiming it requires a new approach

16 Jun 2026

This was originally written as a LinkedIn post by ICG member Hanna Chalmers. All thoughts are the author’s own – the ICG is apolitical and reflects the wide range of views of its individual members.   Cultural nostalgia has been ceded to the Far...