We need communities more than ever, but in marketing we’ve lost sight of who they are

28 Mar 2024 | Research & Business Knowledge

ICG member Hanna Chalmers, The Culture Studio, conducted some important work for Reach Solutions about communities.

Research Live covered this really interesting piece of work. See here for a link to the research output (via Reach) as well as an accompanying piece about it.

Download the research findings from Reach here