We welcomed inca from Nexxt Intelligence for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
Inca is a Conversational AI platform that is built from Qualitative principles and delivers Quantitative scale. Conversational AI reimagines the online survey to create a chat-based format that is a more engaging experience for participants. The conversations combine quant scales, open ended questions and projective techniques. AI is used both for smart probing of participants open ended answers and to cluster and theme all the verbatim response. The inca impact is more considered answers, better quality data and stronger insights with results available live on inca’s dashboard as fieldwork completes. Experience inca and you’ll never want to run a traditional online survey again.
Inca’s capability is now being launched as a DIY SaaS platform, providing access to better quality data and insights for ICG members on either a ‘pay as you go’ or subscription basis
This Lunch and Learn will be led by ICG member Phil Sutcliffe. Phil has 30 years market research experience, most of the time spent in a variety of board level roles at Kantar. Two years ago Phil founded his consultancy, triple I, and last year used inca for projects with his clients. He loved inca so much that he made an investment in the business and has recently joined inca’s parent company Nexxt Intelligence as Managing Partner.
THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY INCA FOR ICG MEMBERS:
ICG members qualify for 1/3 off platform fees for the first project conducted before July 2022. 10% discount for each project after that.