RECORDING: Consumer Neuroscience for Market Research

Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview...

RECORDING OF: Applications of Psychology to Market Research

This webinar was generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality...

RECORDING: Lunch&Learn with inca – Re-imagining online research

We welcomed inca from Nexxt Intelligence for this  Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. All Lunch&Learn presenters offer ICG members a significant and exclusive discount....

RECORDING OF: Segmentation is Cool, No Really, It Really Is

This webinar was generously sponsored by Rigour Research Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help.
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