RECORDING: Mushrooms have a branding issue

03 Jun 2024

This webinar has been generously sponsored by Indeemo   Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious...

RECORDING: Webinar: What will 2034 look like?

16 May 2024

This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think...

RECORDING: Understanding How Using Advanced Analytics in Research Can Help Your Clients

02 May 2024

Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced...

RECORDING: Semiotics – How This Case Study Brought A Depth Of Understanding For The Client

30 Apr 2024

Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as...

RECORDING: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research

18 Apr 2024

Please join us at this Lunch&Learn from E-Tabs, where you’ll hear more about their innovative SlideCraft product. PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building...

RECORDING: Everything you wanted to know about research in China/SE Asia but were afraid to ask

15 Apr 2024

This webinar has been generously sponsored by TTC  WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who’ll be discussing what it’s really like to conduct research in Asia. Specifically, they’ll cover: The...