This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data.
We welcome ICG member Ashley Mauritzen to present this webinar.
Commercial semiotics – IN ACTION!!!
A hands-on guide to integrating commercial semiotics and cultural analysis into your research practise.
Semiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise.
How? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon, some interactive decoding and plenty of case studies along the way.
Come along if you’re curious to know:
⁃ When could semiotics add most to your project?
⁃ How can you sell semiotics to clients?
⁃ How can semiotics work alongside qualitative and quantitative research?
… and plenty more.
Ashley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010, working across brand positioning, product innovation and creative development for some of the world’s biggest brands.
With a background in journalism, her practice is distinct for its emphasis on demystifying semiotics, producing clear, provocative and actionable strategic insight with plenty of personality.
A seasoned independent consultant, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation.
(12) Ashley Mauritzen | LinkedIn
Watch this session here