Commissioning research

27 Aug 2013 | Research & Business Knowledge

Download a short and highly informative guide on how to commission survey research. It has been written by Gill Wales, a senior ICG member with significant client side and supplier experience. It will tell you what to put in a brief, how to judge a good proposal and how to decide between proposals. We hope that buyers of research will find it helpful.

Originally published in 2008, newly updated in 2013.