This webinar was sponsored by So What Research, the suburban studio that’s just 16 minutes from London Waterloo
In this webinar, we are taking our lead from the field of criminal investigation where evidence is the key to solving crime. In Behavioural Economics, evidence is also the key, but it is the key to gaining a better understanding of economic and consumer behaviour. Behavioural Economics is becoming increasingly mainstream and represents a huge opportunity for the market research industry.
But what is Behavioural Economics and how can the theories and methods be incorporated into the market research process? This webinar explains all!
For this webinar, we brought together two renowned experts in the field, Samantha Loggenberg and Ian Redpath:
Samantha Loggenberg hails ostensibly from a business background, with 15 years’ experience in qualitative research. She has a special interest in the psychological determinants of choice and, in her primary role as Research Director, is aligning customer insights into actionable business strategies.
Ian Repath is an independent behavioural scientist and very recent founder of Decisiontracker (decisiontracker.co.uk). For the first 10 years of his career Ian managed and evaluated projects spanning international development, social marketing and market research. In the last 5 years he has focused on researching and applying behavioural insights for clients across the private, public and charity sectors.
- Provides a brief introduction to the development, growth and key insights of behavioural economics
- Gives an understanding of the evidence base for the approach and its key methodologies
- Explains how we as researchers can address the insight that ‘people are often unreliable witnesses’ to their own behaviour. Does this challenge or complement the market research industry?
- Offers some warnings about the claims and confusions about the approach
- Shows how you can practically integrate findings from this approach to qualitative and quantitative research techniques