Knowledge

RECORDING OF Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys

07 Apr 2022 | Webinars

In this webinar, Eugene Murphy, Founder and CEO of Indeemo, presented the Indeemo platform to demonstrate how researchers can blend digital ethnography with Indeemo’s new Journey Mapping capability to better understand omni-channel purchase / customer journeys.

 

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