What buyers want – evening meeting in London

20 Sep 2011 | Research & Business Knowledge

Brian Jacobs and Louise Cretton gave a really useful talk about original research conducted for ISBA (trade body representing major advertisers) and the MRS, about buyer needs from research suppliers. Their presentation is available on the right.

The research culminated in a free guide. MRS members can download the guide from the MRS website members section – see link on the right and its at the top of that page.