RECORDING: Squeezed – telling HSBC UK’s Cost of Living story with video

04 Dec 2023 | Webinars

This webinar is generously sponsored by Qualzy, the quality insights platform


ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response.

Attend this webinar to find out more about this inspiring and innovative piece of work.

Dan Young

Dan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight, or by training them to do it themselves. In 2020, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards.

Dan Parker-Smith

Dan Parker-Smith runs The Word Is Out, specialists in producing videos for the market research sector. With a research background, Dan’s approach uncovers genuine stories from real people, delivering inspiring insight through video and collaborating with agencies to bring video to their projects.

Social media / web links:
Shed = W: / X: @danielowenyoung
TWIO = W: / X: @TheWordIsOutNow

Watch the webinar here