MRBA launches its new website
MRBA new website goes live as part of 40th Anniversary Celebrations
The Market Research Benevolent Association (MRBA) – the market research industry’s only independent registered charity – has just launched its new website mrba.org.uk. As part of its 40th Anniversary activities, MRBA is updating its website so it can be viewed more easily on tablets and mobile devices. As the main ‘face’ of the charity, this new site reflects the charity’s desire to come across as approachable, friendly, caring and sensitive to all who need its help quickly and easily.
In addition the website gives MRBA the opportunity to publically thank its donors. Friends and Patrons for their support and provide a platform to encourage other individuals and organisations within the industry to assist the association.
“The current site has served us well for the past few years,” says MRBA Committee Member Mike Wooderson, who has been spearheading the project with Marketing Manager Rossanne Lee-Bertram. “But technology has moved on and with this being our 40th anniversary year, we wanted to take a more design led approach, update the site and make it easier to navigate. Everyone at the MRBA is really pleased with the new site and we hope more colleagues in need will feel comfortable to come forward and ask us for help.”
MRBA put its website out to tender and has been working with Hookson, an Edinburgh-based digital design agency after approaching three different agencies from across the country to pitch.
“Working in the marketing industry, we understand the great need for the services provided by MRBA, “says Marc Jones, Digital Director. “This project presented us with an opportunity to help the charity develop its online presence, both visually and structurally. The site is designed to serve two key functions. On the one hand, to give clear information and points of contact to those who need help; and secondly, to provide supporters with the tools to raise funds, make donations and spread the word about the MRBA.
“People are at the centre of the MRBA, both service users and supporters, so selecting the right imagery was a crucial part of the redesign. The subject and tone of the photography conveys the positive impact the MRBA can bring to those needing help.
“By adopting a responsive approach we have ensured the user experience is just as effective across any device, whether that be smartphone, tablet or desktop computer. “It has been a rewarding project to work on and we're delighted with the result.”