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ICG Membership Criteria and Principles of Membership

01 May 2026

May 2026 ICG Principle of Membership The ICG is a professional network that  supports freelancers, consultants and micro-businesses who work within the research industry. Our intention as a membership organisation is to support individual and very small businesses. ...

Qual at scale: optimisation…or oxymoron?

15 Apr 2026

Article by ICG member Simon Shaw We’ve all been there: the qual findings being questioned by client stakeholders on the basis of sample size.  “But you only spoke to thirty people!” is a sadly familiar refrain for many qualitative researchers....

Using AI Agents with Survey Data: Six Principles for Getting It Right

14 Apr 2026

Article by ICG member Matt Gibbs A practical guide for insights leaders evaluating agentic AI solutions We’re increasingly hearing the question: can’t I just drop survey and insights data into ChatGPT, Claude, or Copilot?  The short answer: Yes, you can....

ICG member John Storey is BHBIA BOBI awards finalist

14 Apr 2026

Congratulations to ICG member John Storey for being a Finalist for this year’s BHBIA BOBI award for his segmentation model using Python and AI: Transforming Patient Insights: A Secure, Symbiotic AI and Python Framework for Ethical Physician Behaviour...

What do women want?

17 Mar 2026

Article written by ICG members Hanna Chalmers and Kym Loeb – first published in Research Live Feb 2026       Brands must re-dimensionalise women beyond the flattened identities presented in mainstream culture. Hanna Chalmers and Kym Loeb discuss...
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