The ICG
Find a research consultant
Find a consultant

RECORDING: How to run online qual your way – not the platform’s way

20 May 2026

Note that ICG members are offered a 10% platform hire discount. Click here to redeem. Note that 10% would be off all platform hires commission (regardless of duration or size) however any additional services such as moderation, participant management, onboarding, task...

ICG Membership Criteria and Principles of Membership

01 May 2026

May 2026 ICG Principle of Membership The ICG is a professional network that  supports freelancers, consultants and micro-businesses who work within the research industry. Our intention as a membership organisation is to support individual and very small businesses. ...

Qual at scale: optimisation…or oxymoron?

15 Apr 2026

Article by ICG member Simon Shaw We’ve all been there: the qual findings being questioned by client stakeholders on the basis of sample size.  “But you only spoke to thirty people!” is a sadly familiar refrain for many qualitative researchers....

Using AI Agents with Survey Data: Six Principles for Getting It Right

14 Apr 2026

Article by ICG member Matt Gibbs A practical guide for insights leaders evaluating agentic AI solutions We’re increasingly hearing the question: can’t I just drop survey and insights data into ChatGPT, Claude, or Copilot?  The short answer: Yes, you can....

ICG member John Storey is BHBIA BOBI awards finalist

14 Apr 2026

Congratulations to ICG member John Storey for being a Finalist for this year’s BHBIA BOBI award for his segmentation model using Python and AI: Transforming Patient Insights: A Secure, Symbiotic AI and Python Framework for Ethical Physician Behaviour...

What do women want?

17 Mar 2026

Article written by ICG members Hanna Chalmers and Kym Loeb – first published in Research Live Feb 2026       Brands must re-dimensionalise women beyond the flattened identities presented in mainstream culture. Hanna Chalmers and Kym Loeb discuss...
Menu