Adapt with intent: What should agency leaders do next?

Article first written for Research Live May 2026 by ICG member Paul Griffiths.         Market research agencies don’t lack opportunity – but they do face an urgent question: how do we remain indispensable in a world reshaped by AI, data abundance...

Top tips for localisation

The Language Factory is an ICG Advertiser.    By Katie Reed | May 21, 2026 | Blog event translation Services – Translation Translation Tips Speaking your audience’s language requires more than just translation. Localisation adapts your content to ensure...

ICG Membership Criteria and Principles of Membership

May 2026 ICG Principle of Membership The ICG is a professional network that  supports freelancers, consultants and micro-businesses who work within the research industry. Our intention as a membership organisation is to support individual and very small businesses. ...

Qual at scale: optimisation…or oxymoron?

Article by ICG member Simon Shaw We’ve all been there: the qual findings being questioned by client stakeholders on the basis of sample size.  “But you only spoke to thirty people!” is a sadly familiar refrain for many qualitative researchers....

Using AI Agents with Survey Data: Six Principles for Getting It Right

Article by ICG member Matt Gibbs A practical guide for insights leaders evaluating agentic AI solutions We’re increasingly hearing the question: can’t I just drop survey and insights data into ChatGPT, Claude, or Copilot?  The short answer: Yes, you can....