RECORDING: Knowledge Share: Shopper Research

  This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides This session is designed to give a flavour of what shopper research is all about for those fairly...

MRS and ICG Inclusion Pledges

On Weds 5th July,  the MRS held their first Inclusion Summit.  As part of this they launched a revised version of the MRS Inclusion Pledge.  This Pledge is geared towards agencies, with pledges such as pay parity, recruitment, etc. The ICG have been working on a...

Best practice for hiring independent market researchers

The guidelines  These guidelines have been developed by the ICG (Independent Consultants Group) in collaboration with 242 market research professionals.  The guidelines’ purpose is to help nurture happier and more productive working relationships between...

What do members really think of the ICG?

The ICG partnered with Field Notes Communities to explore what our members thought of the ICG. This is a summary of the output. We’re pretty pleased with what came out. It was a pleasure working with Field Notes Communities – specialists in smartphone...

Should I be afraid of Generative AI taking my job?

“I don’t think so” I hear you reply? Perhaps. Carol Raithatha gives us some solid answers to the question on many researchers’ minds. “As a qualitative researcher, should I be afraid of generative AI taking my job? This is the question...
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