Knowledge

How to use the most powerful tool in ad research

06 Nov 2019 | Research & Business Knowledge

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva.

It remains as relevant today as it was then.

https://www.linkedin.com/pulse/how-use-most-powerful-tool-ad-research-graham-booth/

For more of Graham’s thought-pieces, visit here.

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