Graham Booth

Movement

Qualitative research developing brands and comms ideas

Services

Movement’s focus is on qualitative research to develop strategic brand positionings and communications. Major clients include¬†Aviva, William Grant Distillers, Danone, Greene King, RNIB, SodaStream. ¬†Clients value Movement’s: confident and assertive stance regarding the role of research and its contribution to strategic marketing; use of appropriate methodologies including its proprietary ‘Invisible Stimulus’ technique; rigorous analysis; independence and integrity of thought; clarity of recommendations; experienced-based advice and guidance outside the context of research projects.


Speciality

Creative development

Advertising development

Strategic development


Background

6 years in major London advertising agencies followed by over 25 years as a qualitative researcher. I have run my own research agencies since 1990 and became an independent consultant in 2007.


Sectors

  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG

Skills & Services

  • Qualitative
  • Specialist techniques