Movement’s focus is on qualitative research to develop strategic brand positionings and communications. Major clients include Aviva, William Grant Distillers, Danone, Greene King, RNIB, SodaStream. Clients value Movement’s: confident and assertive stance regarding the role of research and its contribution to strategic marketing; use of appropriate methodologies including its proprietary ‘Invisible Stimulus’ technique; rigorous analysis; independence and integrity of thought; clarity of recommendations; experienced-based advice and guidance outside the context of research projects.
Speciality
Creative development
Advertising development
Strategic development
Background
6 years in major London advertising agencies followed by over 25 years as a qualitative researcher. I have run my own research agencies since 1990 and became an independent consultant in 2007.
Sectors
- Consumer durables
- Entertainment, leisure & travel
- Financial
- FMCG
Skills & Services
- Qualitative
- Specialist techniques
