Graham Booth

Movement

Qualitative research developing brands and comms ideas

Services

Movement’s focus is on qualitative research to develop strategic brand positionings and communications. Major clients include Aviva, William Grant Distillers, Danone, Greene King, RNIB, SodaStream.  Clients value Movement’s: confident and assertive stance regarding the role of research and its contribution to strategic marketing; use of appropriate methodologies including its proprietary ‘Invisible Stimulus’ technique; rigorous analysis; independence and integrity of thought; clarity of recommendations; experienced-based advice and guidance outside the context of research projects.


Speciality

Creative development

Advertising development

Strategic development


Background

6 years in major London advertising agencies followed by over 25 years as a qualitative researcher. I have run my own research agencies since 1990 and became an independent consultant in 2007.


Sectors

  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG

Skills & Services

  • Qualitative
  • Specialist techniques