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Graham Booth



6 years in major London advertising agencies followed by over 30 years as a qualitative researcher. I have run my own research agencies since 1990 and became an independent consultant in 2007, providing clear direction for brands and communications.


Movement's focus is on qualitative research to develop strategic brand positionings and communications. Major clients include Johnson & Johnson, Reuters, Sage, Allianz, Lintbells, Kiwi.com, FreeNow, Graze and AIB.  Clients value Movement's: confident and assertive stance regarding the role of research and its contribution to strategic marketing; use of appropriate methodologies including its proprietary 'Invisible Stimulus' technique; rigorous analysis; independence and integrity of thought; clarity of recommendations; experienced-based advice and guidance outside the context of research projects.