RECORDING: Writing for Impact

13 Jul 2022 | Webinars

This webinar is generously sponsored by Ivy Exec

Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don’t know where to start? In this introductory course you will:

  • Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that will promote your organisation, communicate your ideas and build your personal brand.
  • Discover the three key things that will make you a better writer.
  • Practise a simple framework that will enable you to write better, faster and with more impact, whatever the writing task – including writing LinkedIn and ICG profiles.

Judith Staig

Judith Staig has been a researcher for more than 25 years, specialising in B2B and tech and working both client and agency side. In 2013, her love of writing, creative communications and storytelling in research led her to found ContentWrite, a consultancy providing writing and editing, content planning, training and research services to the market research sector. She also runs a local freelancers’ business support group and serves as part of the marketing team of the AMSR. Judith is also an ICG member.