ICG webinar: Taking Qual Online Using Mobile Ethnography

18 Jun 2020 | Research & Business Knowledge

This webinar was generously sponsored by Particity, the faster, easier and more secure way to manage and pay research participants.

Please note that Indeemo are offering all webinar registrants  a 20% discount until the end of November 2020.

Since the start of March, Indeemo has recorded a 100% increase in Brands who urgently need to digitise their approach to Qualitative Research. They are looking for remote, agile, digital solutions to help them quickly do research.

As the majority of these brands do not have the resources in house to run projects, Indeemo predicts strong demand for Qualitative Researchers to run remote studies in Q3 and Q4 this year.

In this webinar Founder & CEO, Eugene Murphy introduced Mobile Ethnography and explained how you can recruit for, incentivise set up and run asynchronous qual projects remotely. He also shared strategies on how you can pitch this remote service offering to your clients.

This webinar included a demo of the Indeemo dashboard showing an example of a typical Consumption Diary / Shopper Research study and a UX Journey Mapping project that leverages their Mobile Screen Recording and Journey Mapping capabilities.