This Webinar was kindly sponsored by Toluna, a leading digital insights company that helps companies anywhere in the world make clearer business decisions.
NLP – neuro linguistic programming – is a term most people are aware of and NLP is increasingly finding favour in all aspects of life – personal, business, sporting etc. – enabling us to become more competitive and improve our performance. But what has NLP got to do with Qualitative Research?
Judy Bartkowiak is an NLP Trainer and Master Practitioner as well as being an experienced qualitative researcher. Judy has been able to use NLP techniques in her research work to get closer to consumers and gain a better understanding of them and how they relate to products and brands.
In this webinar Judy explains exactly what NLP is and shows us how we can utilise NLP techniques on ourselves, our clients and our respondents – to improve our performance and gain better insight.
Judy Bartkowiak is the author of several NLP, Marketing and Market Research books including ‘Learn Market Research in a Week’ (ha ha!) www.judybartkowiak.com, she is an NLP Trainer and Coach www.nlpfamily.com and as Kids Research she conducts qualitative research with kids and parents www.kidsresearch.co.uk.