The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to treating our respondents like people—people willing to share their time, opinions and experiences with us. We recently conducted video interviews with members of our Maru Voice UKcommunity, and asked them what they like and dislike about doing surveys. We also solicited suggestions for improving the survey experience. The results reveal a need to radically change how the industry conducts research and how it treats respondents.
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