Written by ICG member Jeff Deighton.
Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people – Confident, Creative, Communicators – the natural brand ambassadors who are also ‘influencers’. Interesting shift and food for thought on future targeting
![](https://theicg.co.uk/wp-content/uploads/2019/07/Favicon_Insight-Engineers-Favicon-512px-3-150x150.png)