3C People 10 Years On: An Update

08 Oct 2019 | Research & Business Knowledge

Written by ICG member Jeff Deighton.

Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people – Confident, Creative, Communicators – the natural brand ambassadors who are also ‘influencers’. Interesting shift and food for thought on future targeting