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Jeff Deighton

owner, insight engineers ltd

Overview

Insights | Consequences | Recommendations
B2B | B2C | Energy | Fintech | FMCG | Industrial & Manufacturing | Pharma

Services

We answer B2B and B2C business questions - and anything a bit tricky or off-beat.

We enjoy probing with purpose and live up to the promise in our company name. We deliver insight in the magic & miserable moments of customer journeys,  purchase decisions and response to your Brand & PR Narratives. We seek to guide your business decisions on Market Entry, Go-to-Market initiatives and how to strengthen offer/service propositions.

Project Management is one of our key strengths. We know how to run single & multi-country projects and keep everything on time to high quality standards - working with a strong network of steadfast independent specialist partners built up over time. Many of our projects cover both Quantitative and Qualitative research with Secondary Desk Research also a regular part of our deliverables.

We appreciate the ever-rising bar of expectations and seek to work collaboratively without knocking down hard-won internal progress. You will never be treated as just a number or a problem.

About

Having spent a decade working in Germany to found & grow an international group, I appreciate strategic thinking and having “order in everything and everything in order”. 

I see how intuition, instinct and brand personality can build growth on top of benefits.

I founded insight engineers back in early 2003 with Qualitative partners. This fusion of expert Qual-Quant has been pivotal in delivering grounded insights. We look out for the implicit and unsaid, as well as the explicit and stated.

My heart continues to enjoy the arenas of proposition & offer development, messaging, targeting and addressing the pain points in purchasing.

My head is always looking to provide an objective and grounded voice into decision-making process

Client relationships go back 30+ years now. We value transparency, best practice and positive can-do attitudes.

A full MRS & Company Partner Member for 35 years, I also enjoy being a member of the AQR, BHBIA, BIG, ESOMAR, and the ICG. We are AE Certified.

My wife and I have been blessed with 4 children who work with languages.  Givers gain, it is important to put something back into life - I have enjoyed coaching cricket to children aged 8-15 for the last decade.

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