Jeff Deighton

insight engineers ltd

#MRX | #insight | #International #Market Entry | #Energy | #Pharma| #Fintech


We answer B2B and B2C business questions – and anything a bit tricky or off-beat.

We support organisational change. With some client relationships now going back over 25 years, the imperatives of having a progressive mindset and embracing agile technology solutions is a given. We work in six broad business verticals, but many of the business questions in digital, internet and financial business in recent years are better described as Fintech as funded clients seek help to tap into the pace and scale of the e:commerce and SaaS worlds.

Whilst much of our market research is in our GB home market, we operate internationally too – covering 40+ countries in the last 2 years – working with a strong network of partners built over time.

Our research solutions are often multi-mode – we are a Quantitative research agency who is equally comfortable in Qualitative (from Group Moderation, Executive Interviewing and increasingly on-line short-term communities); and we often include Secondary Desk Research (data mining & modelling) in our research solutions.

We appreciate the ever-rising bar of expectation from your stakeholders and end clients and aim to make a significant contribution to each business. We seek to confirm hypotheses or unlearn established beliefs to substantiate innovation & growth by answering WHYs and WHAT IFs in response to value propositions, communication and pricing possibilities.

Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.

We work with the Survey Gizmo market research enterprise platform.


We live up to our name – engineering insight – and have successfully delivered full-service market research for nearly 2 decades.

How target groups and customers make purchase decisions is constantly changing.
Our multi-mode research solutions bring understanding on response to new value propositions, ideas and services – and increasingly on market entry strategies tailored to the specific economic, structural and regulatory conditions of each region/country.

We are happy to work with other agencies, client databases and public domain intelligence to inform and shape the most cost-effective answer.

You will never be treated as just a number or a problem, we work collaboratively to solve the task in hand with full commitment and transparency.

  1. Primary research.
    ​We deliver ICRs (Insights, Consequences and Recommendations) on all our projects.
  2. Secondary Research
    Precursive desk research has become an appreciated part of our research solutions. We are Readers at the British Library and enjoy the support of ICG colleagues and an experienced team of MBA analysts in India for cost-effective multi-country projects.
  3. Friendly Review
    A cherished part of our work is to support via hourly based engagements – a low risk way for end clients and other agencies to quickly have experienced & objective help with strategic input at peak times or when short staffed/overloaded.


I founded insight engineers with a Qualitative partner in early 2003 and have focussed on delivering fact-based insights to B2B & B2C clients since then.

insight engineers value the intuition between the implicit & the explicit, the unsaid & the stated.

Personally inquisitive and problem-solving by nature …
… my heart enjoys innovation, PR messaging & Communications and Engagement (UX, CX)
… my head is always looking to provide a strategic & objective voice into decision-making process.

and I appreciate other people’s skills and viewpoints, asking only for decency and straight-dealing.
Some client relationships go back over 25 years – if we have worked together, you know myself and the insight engineers team can be trusted to reliably deliver & evolve with you.

I have been a full MRS & Company Partner Member for nearly 30 years and enjoy being a member of the BHBIA (AE Certified), BIG, Esomar, and the ICG.

My wife and I have been blessed with 4 children and they are away at university/working abroad using the language skills our genes have passed on.

I am an active Colts cricket coach in my spare time.