Jeff Deighton

Overview

Insights | Consequences | Recommendations
B2B | B2C | Energy | Fintech | FMCG | Industrial & Manufacturing | Pharma

Services

As omni-researchers, we are pragmatic & experienced in creating B2B, B2C, UK and International research solutions.

We answer tricky & knotty business questions in commercial context to help confirm hypotheses, or unlearn established beliefs, without knocking down hard-won internal progress.

We help inform your tomorrow by providing forward-looking, actionable Insights, Consequences and Recommendations (ICRs) on the challenges you face. We do our utmost to ensure our clients never fail-forward.

We work in six broad business verticals, supporting organisational change and continuous improvement. Some of our client relationships now go back 3 decades.

Our brand promises are Quality, Speed and Value. You will never be treated as just a number or a problem.

Much of our work covers the value proposition & innovation pipeline – from identifying the resonant insight and what appeals to customers & consumers - to strengthening the offer, packaging, and price positioning by sales channel.
We will highlight areas which require improvement and identify compelling narratives to drive trade advocacy and PR narratives.

We are equally comfortable in primary Qualitative and Quantitative research and the initial Discovery Phase Landscaping from Secondary/Desk research.

We are certified annually in Adverse Events and Legal/Ethical Guidelines

About

Having spent a decade founding & growing an international group based in Germany, I appreciate strategic thinking and having “order in everything and everything in order”. Project Management is one of our key strengths.

I founded insight engineers back in early 2003 with Qualitative partners. This fusion of expert Qual-Quant has been pivotal in delivering grounded insights. We look out for the implicit and unsaid, as well as the explicit and stated. We appreciate how intuition, instinct and brand personality build growth on top of benefits.

Having a progressive mindset and the desire to embrace change and agile technology solutions is an inherent given in our quest to engage target groups positively to investigate and provide answers to issues. We utilise leading research platforms: 14-day diary & 3 communities on Qualzy, Quantitative on Question Pro and analytical value build from AI solutions such as Addmaple and Yasna.

My wife and I have been blessed with 4 children who work with languages.  Givers gain; it is important to put something back into life - I have enjoyed coaching cricket to children aged 8-15 for the last decade.