We answer B2B and B2C business questions – and anything a bit tricky or off-beat.
We enjoy being curious and probing with purpose and seek to make a meaningful contribution to your business. We help business leaders make decisions on Market Entry, Go-to-Market initiatives and how to strengthen offer/service propositions to improve in-market performance.
We live up to the promise in our company name – delivering and engineering insight from revealing the magic & miserable moments in customer journeys, purchase decisions and response to your Brand & PR Narratives.
We seek to get to the heart of issues on an emotive as well as cognitive level and work closely with creative partners to translate insight into compelling communications to drive behaviour change through triggering the desired responses. Together, we find opportunity in unearthing ‘big ideas’ as well as eliciting valuable ‘small data’ such as barriers, criticism, dissatisfaction as well as the positives of motivations and meeting needs.
Whilst our work usually has a GB home market element, much is also international and multi-country. We have successfully delivered research solutions for nearly two decades across 1 to 40+ countries. We started as Quantitative research specialists but over the last 2 decades have become equally comfortable in Qualitative research (from Group Moderation, Executive Interviewing and short-term on-line communities). Secondary Desk Research is also a regular part of our deliverables and we are proud to be supported on such projects by a world class information specialist in India.
Project Management is one of our key strengths. We know how to run single & multi-country projects and keep everything on time to high quality standards – working with a strong network of steadfast independent specialist partners built up over time.
We work in six broad business verticals, supporting organisational change and continuous improvement. With some client relationships now going back over 25 years, having a progressive mindset and the desire to embrace change and agile technology solutions is an inherent given. In recent years, business questions in digital, internet and financial verticals have merged into Fintech solution as funded start-ups seek help to successfully launch into e:commerce and SaaS worlds using AI and machine learning.
We appreciate the ever-rising bar of expectation from the marketplace, your customers and your stakeholders and seek to confirm hypotheses or unlearn established beliefs without knocking down hard-won internal progress. You will never be treated as just a number or a problem, we work collaboratively to solve the task in hand with full commitment and transparency.
- If you have business questions starting with WHO, WHAT, WHERE, WHEN, WHY, WHAT IF, HOW
- When a discovery phase on your competitive landscape, customer needs and regulatory context would be useful
- If you would like to come to a consensus on priorities on how to improve conversion & reduce lost sales
- If you would like to write a reliable business plan with accurate forecasts
- … then we know we can help you.
We work with the Survey Gizmo market research enterprise platform and enjoy collaborative work with leading digital marketing agencies