Jeff Deighton

insight engineers ltd

#B2B | #MRX | #insight | #International | #Energy | #Pharma | #Technology| #Facilitated Workshops


We answer tricky B2B and B2C business questions.

We enjoy being curious and probing with purpose. We seek to make a significant difference to your business.

Whilst much of our market research is in our GB home market, we operate internationally too – we love multi-country on-line Quantitative research

We enjoy affirming and evidencing PR and Brand Narratives.

We seek to confirm hypotheses or unlearn established beliefs to substantiate innovation & growth by answering WHYs and WHAT IFs.

We enjoy facilitating the discovery phase and problem solving creative workshops.

Some client relationships go back over 25 years – if we have worked together, you know we can be trusted to reliably deliver & evolve with you.

Being satisfied, does not mean the customer is loyal or a repeat buyer. It is not always about exciting and delighting customers – we find opportunity in understanding ‘small data’ such as barriers, criticism, dissatisfaction as well as the positives of motivations and meeting needs.

Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.

We work with the Survey Gizmo market research enterprise platform.

You will never be treated as just a number or a problem, we work collaboratively to solve the task in hand with full commitment and transparency.


We live up to our name – engineering insight – and have successfully delivered full-service multi-mode research solutions for nearly 2 decades across 40+ countries. We know how to run multi-country projects and keep everything on time to high quality.

Project Management is one of the key strengths we deliver after commission.

We love B2B research and helping business leaders make decisions on how to strengthen propositions and in-market performance and understand market entry and innovation.

We hold six broad business verticals close to our heart: Energy & Fuels, Healthcare, Digital & Fintech, Heavy Machinery, Industrial & Manufacturing and Service Providers.

We work on pain points, barriers, facilitators and decision-making processes and enjoy supporting behavioural change through education

We started as a B2C Quantitative research agency in 2003 and have become equally comfortable in Qualitative research solutions.

We often include Secondary/Desk Research (including KOL expert interviews) in our research solutions.

​We deliver ICRs (Insights, Consequences and Recommendations) on all our projects.

We are members of the BHBIA and are annually compliant & certify with the BHBIA & EphMRA Adverse Event Reporting and Legal & Ethical Guidelines programmes


My backstory is that I spent a decade living and working in Germany to found & grow an international group. I appreciate models of thinking and having “order in everything and everything in order”.

I founded insight engineers 17 years ago with Qualitative partners – I value the intuition between the implicit and the explicit, the unsaid and the stated.

This fusion of expert Qual and expert Quant has been pivotal to me in the delivery of grounded insights in B2B & B2C target groups.

My heart continues to enjoy the arenas of proposition & offer development, messaging, targeting and overcoming the pain points in purchasing …

My head is always looking to provide an objective and grounded voice into decision-making process …

Inquisitive and problem-solving by nature, I value best practice orientation and appreciate positive can-do people.  Underpinning any project with insight engineers is a desire to build brand attractiveness, trial, repeat sales, and advocacy.

I have been a full MRS & Company Partner Member for nearly 30 years and enjoy being a member of the AQR, BHBIA (AE Certified), BIG, Esomar, and the ICG.

My wife and I have been blessed with 4 children and they are away at university/working abroad using the language skills our genes have passed on.

I am an active Colts cricket coach in my spare time.


  • Business to business
  • FMCG
  • Industrial, manufacturing & logistics
  • Pharmaceuticals & Healthcare

Skills & Services

  • International
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation