We answer tricky B2B and B2C business questions.
We enjoy being curious and probing with purpose. We seek to make a significant difference to your business.
Whilst much of our market research is in our GB home market, we operate internationally too – we love multi-country on-line Quantitative research
We enjoy affirming and evidencing PR and Brand Narratives.
We seek to confirm hypotheses or unlearn established beliefs to substantiate innovation & growth by answering WHYs and WHAT IFs.
We enjoy facilitating the discovery phase and problem solving creative workshops.
Some client relationships go back over 25 years – if we have worked together, you know we can be trusted to reliably deliver & evolve with you.
Being satisfied, does not mean the customer is loyal or a repeat buyer. It is not always about exciting and delighting customers – we find opportunity in understanding ‘small data’ such as barriers, criticism, dissatisfaction as well as the positives of motivations and meeting needs.
Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.
We work with the Survey Gizmo market research enterprise platform.
You will never be treated as just a number or a problem, we work collaboratively to solve the task in hand with full commitment and transparency.