We answer B2B and B2C business questions – and anything a bit tricky or off-beat.
We support organisational change. With some client relationships now going back over 25 years, the imperatives of having a progressive mindset and embracing agile technology solutions is a given. We work in six broad business verticals, but many of the business questions in digital, internet and financial business in recent years are better described as Fintech as funded clients seek help to tap into the pace and scale of the e:commerce and SaaS worlds.
Whilst much of our market research is in our GB home market, we operate internationally too – covering 40+ countries in the last 2 years – working with a strong network of partners built over time.
Our research solutions are often multi-mode – we are a Quantitative research agency who is equally comfortable in Qualitative (from Group Moderation, Executive Interviewing and increasingly on-line short-term communities); and we often include Secondary Desk Research (data mining & modelling) in our research solutions.
We appreciate the ever-rising bar of expectation from your stakeholders and end clients and aim to make a significant contribution to each business. We seek to confirm hypotheses or unlearn established beliefs to substantiate innovation & growth by answering WHYs and WHAT IFs in response to value propositions, communication and pricing possibilities.
Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.
We work with the Survey Gizmo market research enterprise platform.