Managing online incentive payments

18 Jun 2020 | Research & Business Knowledge

Following a recent egroup thread, Lisa Steadman has summarised the ways in which members are managing incentive payments for online projects…

PayPal – Important to ensure that you collect respondents’ PayPal email

TransferWise – Works really smoothly and is cheap for international payments

Parcity – Run by ICG member Shifra, this ofers respondents the choice of bank transfer, PayPal or charity donation. Good customer service.

Recruiters – Some handle incentives as part of the recruitment package, may charge additional fee but easy to send them the money which they then pass on directly

Client – may pay respondents by BACS (but take care re GDPR)

Amazon vouchers

BACS – a bit time consuming, but okay for smaller samples

Vouchers – various companies offer egift cards which you buy online. You just need the respondent’s email. Examples are John Lewis, M&S, Love2Shop

Giftpay – Easy to administer. Participants like it. Digital ‘flexi gift cards’ that can be spent at amazon but also Tesco, Sainsburys etc and wide range of major retailers (M&S, John Lewis, B&Q, Halfords, Superdrug etc, etc).

No cost to us to use (2% surcharge if you upload funds via credit card). Easy and quick – incentives simply emailed to respondents (bulk or individual). They currently have an offer where you can show your own branding on the gift card (this normally a premium feature) – we didn’t bother, as there are a dozen or so designs to choose from (ranging form simple contemporary to hideously tacky).  One of my clients (a research vendor) uses that for all rewards.  It offers the respondent a choice of things

Amazon e-voucher – although watch out if international as it has to be from the local Amazon site. Some respondents are quite anti-Amazon so may be good to offer a choice.