Do your clients really know how to write a good brief?

19 Mar 2024 | Research & Business Knowledge

By ICG member Alex Blondin, Everything is User Experience


In our experience, it’s a lot harder than clients often think. Are you sure that they’ve communicated everything that your agency needs?

Find out in our latest ebook, “How to Brief an Agency,” a collaboration between Everything is User Experience and Literal Humans.

–         Why a brief is the key ingredient for a successful project
–         Guidance and stories from industry experts
–         Pointers for building stronger agency partnerships
–         How to achieve the better creative results
–         Are you ready for a briefing method that stands out as much as your brand?

Expect professional insights, a touch of humour, and a surprising appearance from a Feng Shui master — and what we can all learn from him.

This was mainly written for agency clients but in many cases the agency ends up writing these briefs so this is a guide on how to do it the right way.


Read the White Paper here


You may also find this Round Table Discussion, ‘Your Clients Don’t Think You’re Strategic Enough’ (24 April) interesting. Register here