It’s always a great joy to see ICG members involved in high profile research, particularly when it involves a number of other members in the team. So we were really pleased to see extensive coverage of Craft’s work for C4 in the media, although as Konrad mentions, not always accurately reflecting the research or its findings ..
It was launched earlier this week by the C4 CEO and CMO, at this event. You can read the CEO’s keynote here and see the publicly available findings on my LinkedIn page.
The work has picked up a fair amount of attention in the national press, much of it inaccurate, of course!