This webinar was kindly sponsored by Language Insight, specialists in translation, transcription and interpreting.
Neuroscience techniques have been with us for several decades, but it’s only in the last 20 years that they have been brought into ‘our’ world, often under the name of ‘neuromarketing’. Neuroscience is being used by many of the largest companies (Google, Coca Cola, Nestlé etc.) to try and gain a deeper understanding of consumer decision making.
But just what is neuroscience and how can independent researchers get involved?
This webinar was being presented by Heather Andrew, UK CEO of Neuro-Insight a leading supplier of neuroscience-based market research. Heather is a graduate of Cambridge University with over 30 years’ experience in the areas of marketing, market research and media strategy. Prior to joining Neuro-Insight, Heather had senior roles with Rowntree Macintosh (now Nestlé), PWC and Oxford Strategic Marketing. Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation.
The webinar covered:
- What is neuroscience?
- What are the tools?
- When can they be used?
- What does the output look like?
- How do you interpret the output?
- How can I sell this to a client?